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Team Vitality signs deal with Orange one of the world’s biggest telecoms

Sep 14, 2018

Telecom and Esports

For over 20 years, telecom companies have been among the biggest sponsors of esports. The trend started when South Korean companies Korea Telecom (now KT Corporation) and SK Telecom started sponsoring Starcraft teams in the late 1990s. The rivalry between those two organizations has now become esports’ biggest.

In the West, Cloud9 and TSM have signed deals to represent companies like T-Mobile. On Thursday, European organization Team Vitality announced one of the biggest telecom sponsorships ever: It will partner with French multinational telecom Orange.

Orange

This is a big deal for esports because Orange is one of the biggest telecom companies anywhere. The company has a global customer base of 263 million, with 202 million of those being wireless customers. This dwarfs the subscriber number of telecoms like SK (under 27 million as of 2017) and T-Mobile (just over 75 million in Q2 2018).

Orange also partnered with E-Ligue 1, the official FIFA tournament for France’s Professional Football League, resulting in the renaming of the league to Orange e-Ligue 1 as a part of the deal. The two entities have renewed their partnership through 2019. Orange is also the company behind RushEsport, the esports site the company uses to promote esports.

Team Vitality competes in numerous esports titles but is best known for its League of Legends team, which just finished third in the EU LCS and will be competing at Worlds this year. The organization also sponsors teams in F1Rainbow Six SiegeFortnite, and other titles. With this partnership in place, it’ll also represent not only Orange but the whole country of France.