EA Sports has announced that it will team up with esport tournament organizer ELEAGUE for multiple competitive FIFA 19 events later this year. At least two of these events will be a part of the EA Sports FIFA 19 Global Series FUT Champions Cup, the first of which has taken place in February with the ELEAGUE FUT Champions Cup February.
“FIFA is one of the most popular, critically-acclaimed video games on a global scale and we’re thrilled to align with them in this exciting partnership,” said Craig Barry, Turner Sports’ EVP and Chief Content Officer.
“This will provide some unique crossover opportunities for ELEAGUE to leverage Turner’s B/R Football brand and UEFA property, as we continue to expand and further diversify its strategic partnerships to present premium esports content experiences and drive engagement across all platforms.”
ELEAGUE has become the first North American tournament partner to host a FIFA 19 FUT Champions Cup. Formed by Turner and IMG, is a well-known brand within the esports industry which has held events in multiple games including Counter-Strike: Global Offensive, Rocket League, Overwatch, Dota 2, Tekken, Formula E and more.