Singapore-based eSports company SecretLab has signed Tottenham Hotspur midfielder Dele Alli as its new ambassador.
The e-gaming chair manufacturer signed the Spurs player because he is one of the more famous sporting athletes who actively stream. In April 2018, more than 40.000 viewers tuned into his Twitch channel just to watch him playing Fortnite.
“I am very particular about the equipment I use when I play – I have to be comfortable. That’s why I am excited to partner with Secretlab”, Dele Alli, said. “Their gaming chairs are made with great quality and can be adjusted to how I like to sit, this allowsme to game as best I can!”.
Ian Alexander Ang, co-founder and CEOof Secretlab, said: “Physical sports and video gaming are similar in nature. The perception that gamers only consist of nerdy boys in the basement is no longer true – it’s become common to see many sportsmen playing games and vice versa. We want to be part of the movement to educate the public on this, and partnering with an elite sportsman like Dele is our way of doing so. That, and Dele really likes our chairs”.
LCS and premier events
Partnership with Dele Alli is not the first announcement from Secretlab this 2019. The gaming chair brand has entered a multi-year global partnership with Riot Gamesfor a number of the developer’s biggest League of Legends events.
Secretlab’s products will be utilised in the League of Legends Championship Series (LCS), the Mid-Season Invitational, the All-Star Event, and the League of Legends World Championship.
Secretlab has also joined Mastercard and Alienware as a global sponsor for League of Legends’ esports efforts. The gaming chair manufacturer is also partnered with OGN, Cloud9, Team Secret, Newbee, AirAsia, and PGL.